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Identity Strategy

Identity Strategy

Identity Strategy

  • Levantine Logo Levantine Logo

    Levantine Logo

    Levantine Logo

    The Levantine wordmark is created with a set of unique hand rendered letterforms. This bespoke collection of letters make up the wordmark. The visual strength of the wordmark allows for its application across a vast range of platforms and deliverables, however in order to guarantee its universal quality it is vital that its application is always consistent and considered—creating unity across the entire brand. 

    Due to its highly distinctive nature, it is vital to protect the integrity and recognition of the wordmark. In order to do this it must appear at the same primary size (77mm) across all printed collateral and menus. It can be scaled up or down depending on its application, but must never be used smaller than 35mm, to ensure its legibility across all applications. It must always be surrounded by a safety area or exclusion zone, which is measured from the height of the letterform ‘e’, which also can be used as a solid filled brand device. The wordmark must only ever appear in the two brand colours or white.

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  • Ansari Logo Ansari Logo

    Ansari Logo

    Ansari Logo

    When Ansari is in use the alternative strapline, ‘Spirit of Levant’ must always be used.

    This strapline is added to the wordmark, creating a fixed relationship between the two. This is referred to as the brand lockup. This arrangement must be used where possible and never modified or recreated.

    The lockup must be used whenever possible, across all implementations of the brand. The only exceptions are on the external signage or when the wordmark is applied to a highly detailed photographic background or when the wordmark’s width is below the primary usage dimensions.

    The distance between the wordmark and the strapline is the height of the letterform ‘i’ and measured from the second lowest letter of the wordmark; the ‘e’ character.

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  • Al-Meida Logo Al-Meida Logo

    Al-Meida Logo

    Al-Meida Logo

    When Al-Maeda is in use, the alternative strapline, ‘Spirit of Levant’ must always be used. This strapline is added to the wordmark, creating a fixed relationship between the two. This is referred to as the brand lockup. This arrangement must be used where possible and never modified or recreated. The lockup must be used whenever possible, across all implementations of the brand. The only exceptions are on the external signage or when the wordmark is applied to a highly detailed photographic background or when the wordmark’s width is below the primary usage dimensions. The distance between the wordmark and the strapline is the height of the letter ‘i’ and measured from the second lowest letter of the wordmark, the ‘e’.

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  • Al-Meida Menu Al-Meida Menu

    Al-Meida Menu

    Al-Meida Menu

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  • Levantine Menu Levantine Menu

    Levantine Menu

    Levantine Menu

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  • Dessert Menu Dessert Menu

    Dessert Menu

    Dessert Menu

    There are three menus, which will be printed as part of the Levantine brand. These are the main dining, beverage and desserts.

    Example files will be provided as a guide to work toward and the successive pages explain the construction and typographic detailing.

    When these files are to be printed the following print specification must be sent to the printer along with the supplied artwork. Neither the artwork nor the print specifications may be modified.

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  • Dining Menu Dining Menu

    Dining Menu

    Dining Menu

    The A3 main dining menu will be displayed in an internally illuminated, black powder coated metal menu case. These will be mounted beside the internal restaurant entrance doors.

    Download PDF
  • Drinks Menu Drinks Menu

    Drinks Menu

    Drinks Menu

    There are three menus, which will be printed as part of the Levantine brand. These are the main dining, beverage and desserts.

    Example files will be provided as a guide to work toward and the successive pages explain the construction and typographic detailing.

    When these files are to be printed the following print specification must be sent to the printer along with the supplied artwork. Neither the artwork nor the print specifications may be modified.

    Download PDF

Operations

Operations

Operations

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